An extra, relatively weak password, so it's possibly easy for the user to quote, rather than a replacement for the strong ones. Needs to be with a Boolean flag to enable /disable, or just ignore zero-length passwords, to tell aa staff whether or not to require that the password be presented in communications if sales orders, change orders are given. This must be strictly optional because it will be a pain for many users and a nuisance to aa staff.
Failing the presence of the reqd password, should SMS and email the registered account holder with warning and details - that would be a nice extra.